Sennheiser Introduces “RELAX – it’s an AVX” Campaign

The ideal marketing strategy can take a product from zero to the top of the industry. And while a lot of strategies can be focused on quality and the like, the best target that marketers can capture is the emotions of the users and consumers. And this is where the campaign “RELAX – it’s an AVX” of Sennheiser came from.

If you want Sennheiser to market its products through quality instead, visit our store and use one to be convinced.

Aiming to capture and touch the emotion of people, Sennheiser created the “RELAX – it’s an AVX” campaign along with its new marketing video entitled “The Oracle”. With the rise of social networks, Sennheiser plans to ride on the wave of social media and market the new Sennheiser AVX. “The Oracle” was:

• Produced by: Hamburg-based film production company Mypony
• Directed by: Tore Frandsen
• Cameraman: Kasper Wind Nielsen
• Music: Budapest Art Orchestra