Presenting Jabra’s New Brand Profile: ‘JABRA YOU’RE ON!’

Jabra launched its new brand profile ‘JABRA YOU’RE ON!’ The international innovative headsets and speakerphones provider redefined the company’s position in the industry- trying to fit in an ever-changing market. Trying to reinvent and makeover the company’s brand, Jabra aims to put its customers at the center of its brand profile.  

Expecting to reach all the customers across different platforms, ‘JABRA YOU’RE ON!’ will lead the company and its hands-free communications portfolio. This change in brand profile is accompanied by the innovations in the company’s online approach and efforts which run in several customer profiles and market segments.

According to the Project’s Main Visionary and Jabra CEO Mogens Elsberg, the creation of the new brand profile is the only normal move for a company known for its leading technology research and development. Since the needs of the customers change, technology is also expected to change.

Jabra CEO and the project’s main visionary Mogens Elsberg, in addition, said, “We were looking to create a universal concept that would work in all markets and since the whole line between Business and Consumer Solutions is becoming more and more blurred, we aimed to create a brand identity that makes Jabra more relevant to individuals in companies and across all our business segments. It´s a strategic business move that is firmly anchored in our overall business strategy and our constant ambition to fulfill and exceed market expectations.”

Inputting the saying “You’re in focus!” in the brand profile, ‘JABRA YOU’RE ON!’ is an empowering statement that tells users they’re unstoppable in whatever they need and want to do and that issues on the devices they’re using will not hinder- whether they be complexity in the usage or technology-wise issues. It serves as the company’s promise to everyone, including its partners and customers.

Jabra Marketing Head Susanne Lund said, “The new brand identity wasn´t born overnight, preceding the worldwide launch in May 2012 was a period of thorough market perception surveys, with representatives of all Jabra customer segments expressing their views on the Jabra brand. The input gave valuable insights that were used in the creation of a new, fresh and dynamic Jabra universe. The new visual universe is making life simpler, not more complicated for our customers.”

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Jabra believes that it is extremely important to have a brand identity that will be able to come across to everyone that the company fully understands the customers’ needs today and in the future. Being the market trendsetters, the company’s goal is to help customer be able to explore the freedom in their movement through the use of new technology. And the brand profile is a proof of the company’s intention. And along with this new brand profile, the most important element is the focus on Jabra’s online presence. And with a new state-of-the-art digital platform, Jabra is expected to connected and respond more efficiently to customers and the market’s demand.

The new Jabra.com is able to:

• take Jabra´s online communication to a new level
• target user needs through a wide range of social media and other digital tools
• connect better with users
• allow Jabra to collect more data and understand user behavior and create solutions based on data gathered

Jabra Online Marketing Head Michael Harboe said, “The new online universe is a great tool that helps Jabra understand user behavior and react to it, providing our users with the content and service they desire. We´re fortunate to have a high percentage of satisfied customers and with the new site, we can improve customer satisfaction even further by delivering second-to-none online support. One example is putting up online videos with instructions on how to use a product that provide the support customers need right there and then to solve any problems.”