Sennheiser Supports DJ Luciano’s One Coin For Life Charity through Special Limited Edition MOMENTUM On-Ear Bundle

In support of Luciano’s One Coin For Life Charity, audio specialist Sennheiser launched a special limited edition MOMENTUM ON-Ear bundle. The company released a total of 500 units, starting November 27, 2014 until February 18, 2015. €15 will be taken from each purchase and donated to the One Coin for Life.

A Swiss-Chilean producer and DJ, Luciano owns the Cadenza label, which is famous for its Ibiza, genre-blending and techno residencies. His foundation focuses on small and independent charities, where real change and difference can be accomplished. He runs his foundation together with his other half, Francisca and Amélie, his sister.

With the desire to capture the positive force and sense of community usually seen on the dance floor, which can cause a ripple and invoke real change, Luciano founded One Coin for Life following this mindset.

Sennheiser special limited edition MOMENTUM ON-Ear bundle includes MOMENTUM On-Ear Red, which uses high quality materials including Alcantara® and stainless steel. Its design is Sennheiser’s classic look and its audio performance, Sennheiser’s famed high-end audio performance. This was even featured as part of ‘What’s Your MOMENTUM?’ project, included in a Sennheiser film.

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The special edition Sennheiser MOMENTUM range had ten Luciano tracks included in the bundle. All of the funds collected in the sales of this Sennheiser special limited edition MOMENTUM ON-Ear bundle went to the foundation’s project in Vipingo Village in Kenya. The project focused on orphan children afflicted with AIDS and poverty near Mombasa.

DJ Luciano was pleased with the entire project. In addition, he said, “Over the years I have played to thousands – probably millions – of people, but it is this foundation that I’m most proud of and a real MOMENTUM in my life. It is great to have Sennheiser’s support through these special editions, and it’s fitting too to raise funds through the connection to music that you have with a great set of headphones. One Coin For Life is about taking the motion we feel when we experience music and making it into a force for good and can help out to change the world. “

Sennheiser Global Marketing Communications Head Uwe Cremering was honored in being part of this project and said, “We are incredibly proud to support One Coin For Life and participate in Luciano’s inspirational charity, which raises money to protect indigenous cultures around the world through the global dance music movement. Lucianos’s drive and initiative is the subject of one of the films in Sennheiser’s ‘What’s Your MOMENTUM?’ project, which celebrates stories where people’s passion for music and life has helped them achieve great things, and go beyond the conventional. This special charity takes a global love for music and uses it to protect unique threatened cultures at the grassroots. It is an expression of authenticity and integrity, and embodies the spirit of ‘MOMENTUM’.”